The rise of middle-aged employees using Gen Z-style language in marketing reflects a new viral trend that brands like Currys are leveraging for wider engagement.
"Brat summer is over, bestie. It's time to enter your historical era. The Royal Armouries is the most sigma day out in Leeds, no cap," said an older employee, bridging generational gaps.
Comments like 'I hate that this type of marketing actually works on me' show the surprising effectiveness of this trend, engaging audiences across various age groups.
Companies are tapping into the knowledge and cultural fluency of younger employees while older staff humorously navigate Gen Z slang, broadening their audience reach.
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