A recent study found that 59% of US consumers desire details on costs and promotions from commerce video ads, highlighting the importance of transparency in advertising.
The IAB characterizes commerce video ads by their clear calls to action, indicating that direct prompts like 'learn more' and 'shop now' are crucial for driving consumer engagement.
With video ad spending projected to increase by 20.8% this year, reaching $108.15 billion, it represents over a third of total digital ad expenditures.
Marketers and retailers are encouraged to utilize data from the study to enhance their video ad strategies, emphasizing product details, pricing, and effective use cases.
#commerce-video-ads #consumer-preferences #digital-advertising #marketing-strategies #ad-spending-trends
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