#ad-spending-trends

#ad-spending-trends

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Industries are increasingly focusing on social advertising to capture younger audiences with affordable products.

Consumers prioritize detailed cost and promotional information in commerce video ads.

Video ad spending is expected to significantly increase, indicating growth in digital advertising.

Marketers should focus on clear calls to action and informative content in ads.

Political ad spending is estimated to reach $12 billion in the upcoming election.

Local television ad spending is expected to surge as political dollars increase.

The ASA used AI to process three million ads in 2023, expected to increase to over 10 million in 2024.

The AI monitoring system is employed to detect 'irresponsible' ads for vapes, gambling, cosmetic surgery abroad, and inaccurate climate change claims.

AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.

Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession.