"Despite the majority favoring in-store purchases, more respondents prefer to find inspiration for how they furnish their home digitally, with home improvement shows (48 percent) and home decor websites and blogs (47 percent) more popular than in-store browsing (40 percent)."
"However, when it comes to today's digital touchpoints, social media (48 percent) reigns supreme in product discovery, likely because of the abundance of content available on platforms like Instagram and TikTok that have the power to inspire viewers."
"Today's home furnishings shoppers are more informed and selective than ever, blending in-store and online experiences to make confident purchase decisions."
"These findings highlight the importance of a robust omnichannel strategy, complete with flexible payment options and highly personalized customer engagement - key drivers not only for boosting sales but also for fostering deep, long-term brand loyalty."
Collection
[
|
...
]