Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Briefly

With an estimated 25% growth in 2023, retail media spend in the UK is set to reach £6.5bn by 2027.
That means connecting with customers where their mindset is aligned to purchase, through a network of touchpoints that bring the shopping experience to life through sight, sound, and taste.
Read at The Drum
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