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Retail Dive
1 month ago
Marketing

Summer outlook 2024: Seasonal CPG trends to build your marketing strategy

Consumers prioritize price over loyalty, looking for deals and savings.
Summer 2024 may see a slowdown in rising grocery prices despite consumer spending and store trips being down. [ more ]
The Drum
3 months ago
Marketing

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024

Retail media spend in the UK is projected to reach £6.5bn by 2027.
The key trends for retail media in 2024 include the importance of a customer-first media plan and the growing significance of personalized experiences. [ more ]
Adweek
4 months ago
Marketing

The Garage Podcast: Going Further Together

The Garage podcast discusses the evolution of retail media and its significance for CPG brands.
Challenges in the industry include standardization, measurement techniques, and optimizing retail media. [ more ]
Digiday
5 months ago
Marketing

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.
Consolidation is expected in the future, with brands focusing on the few networks that have the most impact. [ more ]
Retail Brew
5 months ago
Marketing

Physical stores could be the next frontier for retail media networks

Physical stores have the potential to bring in high-margin supplementary revenue streams for retailers and reach larger audiences compared to digital platforms.
Retailers like Walmart and Kroger are exploring in-store media advertising opportunities, viewing it as the next major media channel.
In-store advertising offers valuable context for brands as consumers are formulating their decisions and opinions about brands while in the store. [ more ]
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