Why CPG food and drink brands must embrace total commerceCPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
Grocery Retail Media - A Launchpad For New CPG ProductsShoppers are digital-savvy and cost-conscious, presenting both challenges and opportunities for CPG brands.90% of grocery transactions occur in-store, emphasizing the need for in-store engagement strategies.
Summer outlook 2024: Seasonal CPG trends to build your marketing strategyConsumers prioritize price over loyalty, looking for deals and savings.Summer 2024 may see a slowdown in rising grocery prices despite consumer spending and store trips being down.
Why CPG food and drink brands must embrace total commerceCPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
Grocery Retail Media - A Launchpad For New CPG ProductsShoppers are digital-savvy and cost-conscious, presenting both challenges and opportunities for CPG brands.90% of grocery transactions occur in-store, emphasizing the need for in-store engagement strategies.
Summer outlook 2024: Seasonal CPG trends to build your marketing strategyConsumers prioritize price over loyalty, looking for deals and savings.Summer 2024 may see a slowdown in rising grocery prices despite consumer spending and store trips being down.
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposureEmerging brands prefer sponsoring larger events over standalone pop-ups due to budget constraints.
Giveaways have taken over social media as CPG startups look for ways to promote retail launchesCPG brands increasingly use Instagram giveaways as a strategy for visibility in mass-market retail.Giveaways help build social media engagement and awareness without major advertising costs.
Council Post: Nano-Influencers: Four Questions To Ask Your Marketing TeamNano-influencers prioritize quality engagement over followers, excel in fostering authentic connections, and bring exceptional engagement which can benefit CPG brands.CMOs are exploring nano-influencers with higher trust levels for improved results, keen on genuine connections with audiences for CPG brands.
The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchangerCPG brands face pricing pressure and increased advertising spending demands from retailers amidst market shifts.