Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership
Briefly

from Social Media Today11 months ago
YouTube Shorts capitalizes on this by making it easy for users to discover and share content rapidly.
Social Media Todayhttps://www.socialmediatoday.com/news/comscore-shorts-measurement-expanded-youtube-partnership/709413/
Audiences are responding in kind, with Comscore data showing a surge in actions linked to retail media YouTube Shorts content of 188% since the onset of 2021.
Social Media Todayhttps://www.socialmediatoday.com/news/comscore-shorts-measurement-expanded-youtube-partnership/709413/
Read at Social Media Today
#youtube-shorts #comscore #short-form-videos #ctv-measurement #e-commerce-content
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