Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership
Briefly

from Social Media Today11 months ago
YouTube Shorts capitalizes on this by making it easy for users to discover and share content rapidly.
Social Media Todayhttps://www.socialmediatoday.com/news/comscore-adds-shorts-measurement-into-expanded-youtube-data-partnership/709413/
This trend reflects the seismic shift since the pandemic in the confidence of audiences interacting with short-form retail media content.
Social Media Todayhttps://www.socialmediatoday.com/news/comscore-adds-shorts-measurement-into-expanded-youtube-data-partnership/709413/
The new update will enable Comscore customers to measure the performance of YouTube Shorts and in-feed inventory, in addition to YouTube standard video placement.
Social Media Todayhttps://www.socialmediatoday.com/news/comscore-adds-shorts-measurement-into-expanded-youtube-data-partnership/709413/
Read at Social Media Today
#youtube-shorts #comscore #short-form-videos #digital-marketing #measurement-capabilities
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