"Universal Ads is intended to create new demand from advertisers who have not traditionally worked with us," said Mark Marshall, chairman of global advertising and partnerships for NBCUniversal. He added, "And while we're starting with streaming and [small- and medium-sized businesses], in a future state this can be for linear and for agencies as well." This indicates Comcast's broader vision for advertiser engagement beyond just small companies to bigger players in traditional media.
"It's designed to mimic the process of buying ads on social media content and tech platforms," said James Rooke, president of Comcast Advertising. He emphasized the aim is to simplify the complicated ad purchasing process that traditionally overwhelms advertisers, especially when comparing to platforms like Meta and YouTube. This highlights Comcast's commitment to enhancing the user experience amid the digital transition.
Rooke also noted, "The head scratcher is that there's a sort of large number of advertisers who've built their businesses, or started to build their businesses, on the backs of social video," emphasizing a shift in advertisers' interest towards traditional video platforms as they seek diversification from social media.
Collection
[
|
...
]