Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
Outbrain acquires Teads for $1 billion to create a new advertising platform, addressing the need for brand building and performance marketing.
Meta Optimises AI Inference by Improving Tail Utilisation
Meta (formerly Facebook) improved machine-learning model serving efficiency by optimizing tail utilization, leading to increased work output, reduced error rates, and decreased latency.
Optimizing tail utilization is crucial for large-scale operations like Meta's advertising platform, relying on machine-learning models for real-time ad delivery.
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
The cheaper, ad-supported tier on Netflix has gained 40 million global monthly active users, indicating a successful strategy to drive revenue amid slowing subscriber growth.
Meta adds more AI features for advertisers with new image and text generation tools
Marketers will have enhanced AI tools for image and text creation on Meta, not yet fully automated.
Snap Inc.: Strong Revenue Growth and Conservative Guidance Prompt Buy Rating and Increased Price Target - TipRanks.com
Analyst James Heaney CFA of Jefferies maintained a Buy rating on Snap and raised the price target to $19.00.
Vizio's Vision For Programmatic And Home Screen Monetization | AdExchanger
Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.
Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.
Microsoft rolls out Copilot AI to more advertisers | MarTech
Microsoft Ads expanding Copilot trial to more advertisers for feedback and optimization
Copilot uses AI for asset recommendations, simplifying content creation process for users.
MGID Expands US Operations With Senior Sales Hire
MGID has appointed Matthew Villa as head of sales, US, to strengthen its investment in the region.
Villa will focus on building relationships with direct response brands and agencies and growing the US sales team's presence.