Coca-Cola Debuts 'Happy Tears' on TikTok Shop: A Potential Blueprint for Major Brands - Lindsey Gamble
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from Lindsey Gamble2 months ago
In celebration of Random Acts of Kindness Day, TikTok users can buy 'hype kits' containing Coca-Cola Happy Tears Zero Sugar cans and themed accessories on TikTok Shop.
Lindsey Gamblehttps://www.lindseygamble.com/blog/coca-cola-debuts-happy-tears-on-tiktok-shop-a-potential-blueprint-for-major-brands
While performance details are unknown, Coca-Cola's unique launch could set a precedent for major brands to opt for TikTok Shop instead of other distribution channels.
Lindsey Gamblehttps://www.lindseygamble.com/blog/coca-cola-debuts-happy-tears-on-tiktok-shop-a-potential-blueprint-for-major-brands
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#coca-cola #tiktok-shop #influencer-marketing #e-commerce #product-launch
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