CMOs focus less on gathering data for a cookieless future
Briefly

from EMARKETER1 month ago
As third-party cookies face uncertain futures, sectors have changed their approach from seeking new data-gathering strategies towards better utilizing existing data, emphasizing quality over quantity.
EMARKETERhttps://content-na1.emarketer.com/cmos-focus-less-gathering-data-cookieless-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Among US consumers, over half (57.6%) frequently accept cookie notifications, contrasting with only 36.0% of baby boomers, revealing generational differences in data sharing attitudes.
EMARKETERhttps://content-na1.emarketer.com/cmos-focus-less-gathering-data-cookieless-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at EMARKETER
#data-strategy #cookies #consumer-behavior #digital-marketing #cmo-survey
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