Consultancy MediaLink predicts a 20% increase in CMOs at Cannes this year, indicating CEOs view marketing as a growth engine. 500 CMOs attending reflect the rising recognition of marketing's role in business growth.
CMOs are gaining more influence and responsibilities within their organizations due to the crucial role advertising plays in companies' profitability. Their expertise is increasingly essential in successful marketing efforts.
The CMO role is evolving on three core levels according to Bose's CMO Jim Mollica: creatively, as external content creation becomes more vital for brand building, and strategically, to adapt to shifting consumer needs.
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