CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers
Briefly

from Digiday2 months ago
Pinterest, Reddit, and Snapchat noted increased marketer usage in 2024. Snap focused on wooing advertisers with improved features and ad revenue growth of $1.2 billion in Q1 2024.
Digidayhttps://digiday.com/marketing/cmo-strategies-inside-reddit-pinterest-and-snapchats-efforts-to-court-marketers/
Advertisers diversified away from TikTok and X, boosting Pinterest, Reddit, and Snapchat. Snap's Patrick Harris highlighted the need for returns on time invested in social media advertising.
Digidayhttps://digiday.com/marketing/cmo-strategies-inside-reddit-pinterest-and-snapchats-efforts-to-court-marketers/
Read at Digiday
#social-media-marketing #ad-revenue-growth #brand-safety-concerns #snapchat #pinterest
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