CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

Ninety-seven percent of marketer respondents said their company uses social media for marketing, highlighting its consistent high popularity and usage across industries.

"Over the years, there's definitely been a mindset shift in that consumers are a little bit more skeptical of ads and advertising in general, and they are looking for a more authentic way to connect with brands. Social media, through content, allows us to build that connection." - Emmanuel Orssaud, CMO at Duolingo, emphasizing the shift towards authentic connections through social media content.

"With paid social, it's easy for us to quickly test and learn about new campaigns and run different marketing campaigns across the entire funnel," said Kate Breen, showcasing how social media's advertising capabilities aid in rapid testing and audience building.

Read at Modern Retail