"During Christmas, brands create their best work. And they release more of it. So they get the least use of their best work? You can see this in the System1 data below."
"A one-off great execution can create huge results, regardless of strategy. A single ad can change your brand's fortunes... there are countless examples of campaigns whose entire strategy was just to make people feel something with an ad."
#christmas-advertising #marketing-strategy #emotional-engagement #brand-impact #advertising-effectiveness
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