#brand-impact

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How creative execution is boosting campaign performance

Digital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.

Christmas came early. These 5 ads are absolute crackers

Many brands release impactful Christmas ads, but their lifespan diminishes over time, limiting their effectiveness.

Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical.

Should IT and Security Teams Play a Role in Crisis Communications?

Outages and cyber incidents can impact a company's brand, share price, and jobs.
IT leaders, including CIOs and CISOs, should be heavily involved in crisis communications planning.

Women's Sports and the Business Case for Media Equity

Ally's 50/50 pledge in sports media had positive business impacts.
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