How creative execution is boosting campaign performanceDigital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.
Christmas came early. These 5 ads are absolute crackersMany brands release impactful Christmas ads, but their lifespan diminishes over time, limiting their effectiveness.
Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the yearKantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical.
Women's Sports and the Business Case for Media EquityAlly's 50/50 pledge in sports media had positive business impacts.