"In terms of how we keep the momentum, it's continuing to do the things that we've been focused on. It comes down to continuing ownership and leadership in value."
"We've seen same-store sales rise 14.8% year over year... Positive results suggest that a turnaround plan for the brand is starting to take hold, with marketing helping drive growth."
"Chili's has also invested more in marketing to Gen Z through apps like TikTok, capitalizing on fast-moving social media trends, including cheese-pull videos that can rack up hundreds of thousands of views."
"Chili's Grill & Bar is seeing success this year by putting brands outside of the casual dining category where it operates in the cross hairs, chiding fast food giants over soaring prices."
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