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fromRestaurant Dive
16 hours ago

How Shake Shack removes friction between web traffic and app downloads

"This brand has never had top-of-funnel paid media launched at scale," Lynch said on the company's most recent earnings call. "It's hard to believe, but all the marketing has always been word of mouth, earned media and bottom-funnel ... promo activations, and so we leaned in on making some of these investments and so we're ecstatic with the results."
Marketing tech
Food & drink
fromFood & Beverage Magazine
3 weeks ago

YumCrunch and F&B Magazine Launch Premium Food Video Initiative: Next-Level Food & Beverage Storytelling for Modern Hospitality - Food & Beverage Magazine

Premium video storytelling elevates food and beverage brands, driving engagement, marketing effectiveness, and industry connections through partnerships and celebrity-driven content.
Food & drink
fromFood & Beverage Magazine
3 weeks ago

Nothing Bundt Cakes Turns to Moroch As AOR for Performance-Focused Media - Food & Beverage Magazine

Moroch will serve as Nothing Bundt Cakes' performance-focused media agency, combining franchise growth, menu innovation, and agency expertise to drive hospitality expansion and guest engagement.
Marketing tech
fromRestaurant Dive
3 months ago

Chili's CMO on how 'culture pops' supercharge the chain's sales

Chili's has achieved remarkable same-store sales growth through effective marketing, despite the challenging economic climate affecting the restaurant industry.
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