Nothing Bundt Cakes Turns to Moroch As AOR for Performance-Focused Media - Food & Beverage Magazine
Briefly

Nothing Bundt Cakes operates more than 700 franchised and corporate bakeries across the U.S. and Canada and holds rapid-growth and franchise accolades. The brand expanded its appeal through menu innovation such as individually portioned Bundtinis® and Bundtlets, viral flavors like ube and pistachio milk, and gifting and décor options that extend occasion use. Moroch brings performance-focused media expertise and experience with major F&B clients to connect brands with target guests and drive measurable results. The partnership aims to accelerate growth, deepen customer engagement, and support franchise and hospitality expansion through targeted, results-driven marketing.
Nothing Bundt Cakes is no stranger to industry accolades. Founded in 1997 in Dallas, the brand has risen to become the leading specialty cake company in North America, boasting 700+ franchised and corporate bakeries spanning the U.S. and Canada. Recognition from Yelp as one of 2025's fastest-growing brands, a top spot on Entrepreneur's Franchise 500®, and a revered place in the Franchise Hall of Fame, only bolster its reputation as a food and beverage company that knows how to innovate and delight.
Menu Innovation That Drives Engagement Bundtinis® and Bundtlets: Perfectly portioned, individual-sized options speak to the "healthy meals near me" trend and appeal to consumers seeking personal treats. Flavors for Every Palate: Classic chocolate, zesty lemon, and viral flavors like ube and pistachio milk keep customers coming back-and social feeds buzzing. Gifting & Decor: Decorations and special occasion options extend the menu innovation far beyond everyday indulgence.
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