Adform's innovative technology lets Carwow effectively tackle complexities arising from first-party data and manage operations across multiple European markets.
Ben Carter highlighted the importance of partnering with Adform for its unmatched dedication to transparent management of first-party data and results-driven approach.
Combining Carwow's extensive first-party data with Adform's ID Fusion will empower Carwow to seize emerging retail media opportunities and enhance revenue.
The partnership aims to position Carwow as a leading ad network for both automotive and non-endemic advertisers through highly effective, data-driven marketing strategies.
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