The team found that attitudes varied from positive (I like), negative (I don't like), and vague (I don't know), as one might have anticipated. Positive attitudes typically stem from content that resonates with the interests of users or their values, leading to actions more 'liking' or 'sharing' of such content.
Conversely, negative attitudes arose from being presented with content that conflicted with user preferences or values. This had the potential to produce a 'thumbs down,' a dislike, or negative comments.
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