Shawn Walchef, a restaurateur from San Diego, learned from early media failures by embracing social media authentically, leading him to a successful digital presence. Celebrating 17 years of Cali BBQ, Walchef's philosophy of 'digital hospitality' emphasizes that entrepreneurs should foster connections through genuine storytelling. He found that unscripted, honest content resonates with audiences, and his experiences during the pandemic reaffirmed this approach. By sharing his journey and engaging with viewers, he inspires small businesses to enhance branding through authentic online interactions, highlighting the importance of claiming your voice in the digital landscape.
"You need to claim your voice, claim your story, and start sharing it. Some of our best-performing content is literally when I'm just live streaming at my restaurant."
"When his early efforts to grow San Diego's Cali BBQ through local news outlets and press releases were met with 'crickets,' he turned to social media - not as an expert, but as a curious business owner willing to embrace his unpolished self."
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