Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger
Briefly

from AdExchanger1 month ago
AdTheorent brings performance marketing chops and new agency clients to support Cadent's shift to an omnichannel marketing company.
AdExchangerhttps://www.adexchanger.com/omnichannel-2/cadent-acquires-adtheorent-for-324-million-with-a-plan-for-performance-tv/
Cadent's focus on tapping into digital demand and adopting a performance marketing approach for online video, display, streaming, and addressable TV.
AdExchangerhttps://www.adexchanger.com/omnichannel-2/cadent-acquires-adtheorent-for-324-million-with-a-plan-for-performance-tv/
Read at AdExchanger
#acquisition #omnichannel-marketing #digital-advertising #performance-marketing #audience-targeting
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