Buying leads is a strategy employed by marketers to circumvent the challenges of lead generation and obtain lists of interested individuals. Services like Cognism and Kaspr offer contact information of prospects likely influenced by ads or competitors. However, purchasing leads is risky; the quality of leads may be low, lacking personalization and potentially outdated information. Purchased leads can lead to unsolicited outreach, which may not be welcomed. Employing best practices in demand generation, such as gated content, results in engaged leads who have demonstrated interest in the brand's offerings.
When you buy leads, you get both people's contact details and the reassurance they are fascinated by your product.
Just because you have a verified phone number and email, it doesn't mean that someone will be happy to receive your unsolicited messages.
No matter how trustworthy a company that sells leads is, you can't be sure of the quality of leads you're receiving.
When you generate new leads the traditional way, you know that people know your brand and have an issue your product can solve.
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