Brat, slay, ick': zoo marketing blurb written by gen Z staff goes viral
Briefly

from www.theguardian.com6 months ago
The video features Linda and Brian Bradley delivering zoo commentary in Gen Z language, resulting in over 6 million views on TikTok and revealing a fresh marketing approach.
www.theguardian.comhttps://www.theguardian.com/technology/2024/sep/11/brat-slay-ick-zoo-gets-gen-z-staff-to-write-marketing-blurb-which-goes-viral
Maxine Bradley stated, 'I thought, This is awesome—can we do this?' after being inspired by a similar video, indicating the rising trend of engaging marketing through social media.
www.theguardian.comhttps://www.theguardian.com/technology/2024/sep/11/brat-slay-ick-zoo-gets-gen-z-staff-to-write-marketing-blurb-which-goes-viral
Read at www.theguardian.com
#social-media #marketing-trends #tiktok #gen-z #engagement-strategies
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