"While properties and YouTube are shoppable, consumers haven't adopted social commerce activity on those platforms with the same enthusiasm as they have on TikTok."
"Facebook and Instagram's approach to social commerce has always seemed 'kind of half-hearted,' said our analyst Sky Canaves."
"Brands relying on TikTok for discovery will have a lot more trouble than those with loyalists who are seeking new product launches and exclusive deals on TikTok."
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