| By Michael Bürgi
Black Friday is upon us!And though it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there's a good amount of uncertainty among the general population about how much they want to or plan to spend.Horizon Media's WHY Group, which is charged with understanding consumer behavior at a deeper and more granular level, plans to issue a report identifying three differing psychological states of mind that consumers are in this holiday season.
Black Friday is upon us!And though it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there's a good amount of uncertainty among the general population about how much they want to or plan to spend.Horizon Media's WHY Group, which is charged with understanding consumer behavior at a deeper and more granular level, plans to issue a report identifying three differing psychological states of mind that consumers are in this holiday season.
#people #opportunities #uncertainty #efficiently #respondents #financially #thanksgiving #personalization #psychological #consumer-behavior
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