Brands are so scared of culture wars and controversy that it's ripping apart the media business
Briefly

Conservatives see the closure of GARM as a triumph for free speech, arguing it highlights a right versus left victory in the ongoing media battle.
According to Alex Marlow, a positive outcome of brand safety changes is that left-leaning media inadvertently damaged their own revenue streams more than conservative outlets.
Mark Penn points out the fundamental flaws in the current ad system, emphasizing that advertisers, regardless of their political alignment, have been impacted by strict brand safety measures.
The increasing trend of advertisers avoiding news and politics due to fears of associating with controversial content has financially affected publishers universally.
Read at Business Insider
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