"At Hershey's, attention is key to driving quality reach, influencing sales, and gaining market share. In a crowded media landscape, placing our brand in high-attention environments is essential," said Vinny Rinaldi, head of media & analytics at The Hershey Company. "Adelaide's pre-bid integration with The Trade Desk enables us to prioritise attention metrics at the point of consumer decision-making, ensuring our campaigns effectively translate engagement into results on the shelf."
"Adelaide's pre-bid segments mark a significant advancement for media buyers, allowing us to prioritise high-attention placements with unprecedented precision," said Kyle Knutsen, director of digital video at Rain the Growth Agency, which participated in the beta. "In an environment where ad refresh rates, collisions, and non-optimal outstream video placements dilute campaign impact, this innovation maximises performance and ensures our clients' messages are seen and heard in the best possible context."
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