Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.