Alysha's role at Brand Metrics focuses on creating innovative CTV solutions, enhancing user experience, and delivering real user insights to validate brand lift.
Alysha expressed enthusiasm about joining Brand Metrics, emphasizing how the addition of her expertise will empower both sell and buy sides in the CTV sector.
Elwin Gastelaars commented on Alysha's joining as a significant step for Brand Metrics, indicating her experience will accelerate their CTV growth globally.
The company aims to extend its core products to the CTV ecosystem, leveraging Alysha's experience to enhance measurement products and campaign insights.
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