Brand communication encompasses what, how, and where your brand communicates with its existing and target customers, making it essential for engagement and influence.
Authenticity is crucial; the more human your brand feels, the more it resonates with customers and fosters loyalty, leading to ongoing advocacy.
A strong brand communication strategy ensures all activities inform, educate, engage, or influence customers to create loyalty and continued purchases.
Ultimately, the goal of brand communication is to develop trust with customers, enabling them to advocate for your brand to potential new customers.
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