Brand building in beauty is all about digital fandom - just ask Elf
Briefly

"As a digital marketer in the beauty category, you need an ever-evolving blend of complex skills to tackle some of the biggest issues facing the industry."
"Things change at an ever-increasing pace. What worked last week might not work this week, and new movements that grow and gain velocity on social media can quickly derail any strategy."
Read at The Drum
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