Boost Black Friday sales with the ultimate 85-step campaign checklist | MarTech
Briefly

A well-defined strategy sets clear, measurable goals and ensures a laser-focused campaign, resonating with audiences and driving engagement across various channels.
Engaging customers through multiple channels like email, SMS, and social media with consistency and personalization helps maintain momentum during the buying journey.
Optimizing conversion involves improving website metrics such as speed, checkout processes, and capacity to handle high traffic, turning visits into sales.
Real-time performance tracking enables campaign adjustments, allowing resource allocation where it's needed most to maximize revenue during busy sales events.
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