Bombora has announced a strategic integration with Audigent's private marketplaces to enhance programmatic advertising capabilities for B2B marketers. This integration enables Bombora's intent data, which captures research behavior at both account and individual levels, to be utilized within Audigent's audience curation platform. The collaboration aims to improve efficiency and effectiveness across B2B advertising campaigns by layering intent signals over Audigent's premium inventory. This move highlights the growing significance of programmatic advertising, particularly in a booming channel like CTV, and reflects the increased importance of data quality in marketing strategies.
Combining Bombora's industry-best B2B audience segments with our premier curation platform provides B2B advertisers a new way to unlock efficiency and deliver both consideration and results across B2B buying cycles.
Programmatic was once the poor relation of direct advertising. No longer. Data quality has improved massively and, for some time now, it has been a channel of growing importance for B2B marketers.
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