Marketers discuss what it takes to succeed with intent data | MarTechIntent data can optimize content strategy and identify prospects, but third-party data often over-promises in accuracy and timeliness.
Why B2B CMOs are frustrated with ABM platforms | MarTechABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.
Bombora integrates with Audigent's PMPs | MarTechBombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.
The false allure of B2B intent data | MarTechIntent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers.
Why does everyone seem to be re-thinking B2B marketing? | MarTechB2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.
Marketers discuss what it takes to succeed with intent data | MarTechIntent data can optimize content strategy and identify prospects, but third-party data often over-promises in accuracy and timeliness.
Why B2B CMOs are frustrated with ABM platforms | MarTechABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.
Bombora integrates with Audigent's PMPs | MarTechBombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.
The false allure of B2B intent data | MarTechIntent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers.
Why does everyone seem to be re-thinking B2B marketing? | MarTechB2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.
7 Best B2B Database Providers for 2024B2B database providers offer lead routing, intent data, data hygiene prioritization, sales engagement tracking, CRM integration, international market coverage, and social media prospecting.