Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.
Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers. [ more ]
Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.
Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers. [ more ]
B2B database providers offer lead routing, intent data, data hygiene prioritization, sales engagement tracking, CRM integration, international market coverage, and social media prospecting. [ more ]