In the face of economic pressures, advertisers must craft relevant, personalised campaigns that leverage data and AI-driven insights to resonate with their audience.
This year, UK shoppers are expected to spend £7.1bn on Black Friday, but only 10% plan to spend more than last year, due to persisting inflation.
Over seven in ten consumers say discounts and deals are their main motivators this Black Friday, highlighting the importance of attractive offers in consumer behavior.
Advertisers should focus on creating well-placed content designed to convert interest into sales, particularly as consumers navigate through an increasing digital ad landscape.
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