"Our aim is to bring out-of-home into the performance age," stated Stephanie Gutnik, emphasizing the potential for better performance measurement in OOH advertising to meet evolving market demands.
"The Billups solution uses a scoring system from zero to 100 to measure attention, accounting for various factors like billboard size, viewing angle, and audience dwell time," said Shawn Spooner.
#out-of-home-advertising #attention-measurement #billups #digital-advertising #advertising-analytics
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