"Liquid Death and Depend team up for the Pit Diaper, a $75 pleather garment that lets concertgoers stay hydrated without leaving the mosh pit. Endorsed by Converge's Ben Koller, the campaign features a retro infomercial riffing on the chaos of underground venue bathrooms."
"Powerade's new initiative ensures athletes can take mental health breaks without risking sponsorships. Created by Ogilvy, the campaign features stars including Alex Morgan and builds on the brand's 'Pause is Power' platform to advocate for long-term cultural change in sports."
"For National Impaired Driving Prevention Month, Diageo's campaign with Madd, the NFL, and Uber urges football fans to plan safe rides during celebrations, using game-day rituals to drive its message."
"Walmart reunites Gilmore Girls' Luke and Lorelai in Stars Hollow for the first time since 2016, blending pop culture nostalgia with holiday cheer in its holiday campaign."
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