BeReal isn't just losing steam with users, it's now losing steam with marketers and creators too.That's not to say BeReal has entered its flop era.It's still far too early to write the app off completely.It is, however, already clear that marketers are well past the apex of the hype cycle.As Digiday reported last October, if the app didn't move quickly to provide marketers with unique features that could pique their interests, BeReal would become a victim of its fleeting success and see attention spent elsewhere.
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