Sara Leeds emphasizes the importance of a social strategy checklist, urging brands to ensure their content aligns with its core identity, whether funny or aesthetic.
Bridget Dolan highlights how YouTube's new shopping features will empower beauty brands, making it easier to work with creators and enhance product visibility in the Shorts format.
Craft suggests that brands must center communities in social strategies, leveraging feedback and engagement to build loyalty and inform product development, particularly in the beauty sector.
Glow For It successfully utilized user-generated content on TikTok, showcasing authentic product results through customer experiences to enhance brand awareness effectively.
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