The primary goal of performance marketing, like email marketing, is to drive conversions. It seeks to generate leads, to increase sales, existing beyond the email itself.
B2B newsletters greatly differ from traditional email marketing. They're not just about driving sales but about sharing quality content that engages and informs the audience.
A good newsletter captures a reader’s attention, provides value in terms of education or insights, and fosters a sense of community among subscribers.
Experts indicate that success in B2B newsletters involves blending content marketing principles with consistent engagement, making the newsletter a crucial tool for relationship-building.
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