As marketers, we often feel like we're walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients' ad budgets.
It seems as though nowhere is safe from the messaging dominating TV slots, social media feeds and digital billboards. This saturation can make it challenging for nonpolitical messages to break through on any channel.
Customer sentiment mapping can help In this era, a marketer's job is to watch the audience's mood like a hawk. You need to know what matters to them and how they feel amid the political climate.
Monitor keywords, hashtags and social analytics to gauge your audience's mood and tailor your messages accordingly. Also, pay close attention to your engagement metrics.
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