Herbert Simon’s assertion highlights the challenge businesses face in a data-saturated world, where capturing consumer attention is pivotal for success in the attention economy.
The exponential rise of influencer marketing underscores its significance, growing from US$1.7 billion in 2016 to an estimated US$24 billion in 2024, reflecting consumers' shifting focus to social media.
The success of influencers like Crazy Little Yang Brother, who earned US$451 million, exemplifies how live streaming and social commerce are reshaping retail and consumer engagement.
The New York Times and Vogue are leveraging their creative content to engage consumers and drive sales, showcasing the evolving strategies of traditional media in the digital marketplace.
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