As video investment increases, mobile in-game video ads are on the rise
Briefly

Mobile games have evolved into a premium advertising channel, with advertising spend predicted to reach $130 billion in 2025, offering a less cluttered environment for marketers.
Video ads in mobile games, especially rewarded video ads, are non-intrusive, native, and well-received by users, as they offer control over the ad experience and integrate seamlessly into gameplay.
Read at Digiday
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