#native-ads

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Digiday
2 weeks ago
Marketing

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.
The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis. [ more ]
Exchangewire
5 months ago
Marketing

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.
Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]
Exchangewire
5 months ago
Marketing

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.
Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]
Benzinga
1 month ago
Artificial intelligence

Jeff Bezos-Backed Perplexity AI Set To Introduce Native Ads, Despite Earlier Assertion That Search Should Be 'Free' Of Influence: 'Old Wine In New Bottle'

Perplexity AI, backed by Jeff Bezos, is introducing native ads in its service to compete with Google.
Despite an initial stance against advertising, Perplexity always planned to incorporate it into its business model. [ more ]
Adweek
1 month ago
Artificial intelligence

Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

Perplexity AI search engine will start selling native ads within its related questions.
The company, founded by AI researchers from Meta and OpenAI, aims to remain ad-free but always planned for advertising revenue. [ more ]
ZDNET
2 months ago
Privacy technologies

Reddit's new paid ads look exactly like user posts

New native advertisement format on Reddit designed to blend in with real user posts
Free-form ads on Reddit aim to improve user engagement and mimic community content [ more ]
Exchangewire
5 months ago
Marketing tech

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.
Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]
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