Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLEStackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.The startup focuses on native ads, generating higher engagement through its innovative platform.
Jeff Bezos-Backed Perplexity AI Set To Introduce Native Ads, Despite Earlier Assertion That Search Should Be 'Free' Of Influence: 'Old Wine In New Bottle'Perplexity AI, backed by Jeff Bezos, is introducing native ads in its service to compete with Google.Despite an initial stance against advertising, Perplexity always planned to incorporate it into its business model.
Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLEStackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.The startup focuses on native ads, generating higher engagement through its innovative platform.
Jeff Bezos-Backed Perplexity AI Set To Introduce Native Ads, Despite Earlier Assertion That Search Should Be 'Free' Of Influence: 'Old Wine In New Bottle'Perplexity AI, backed by Jeff Bezos, is introducing native ads in its service to compete with Google.Despite an initial stance against advertising, Perplexity always planned to incorporate it into its business model.
Reddit's new paid ads look exactly like user postsNew native advertisement format on Reddit designed to blend in with real user postsFree-form ads on Reddit aim to improve user engagement and mimic community content
LG Ad Solutions Launches Native Screensaver AdsLG Ad Solutions launched Native Screensaver Ads to utilize idle screen time on smart TVs for engaging advertising.
Reddit's new paid ads look exactly like user postsNew native advertisement format on Reddit designed to blend in with real user postsFree-form ads on Reddit aim to improve user engagement and mimic community content
LG Ad Solutions Launches Native Screensaver AdsLG Ad Solutions launched Native Screensaver Ads to utilize idle screen time on smart TVs for engaging advertising.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribersThe Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis.
Gen-AI Search Engine Perplexity Has a Plan to Sell AdsPerplexity AI search engine will start selling native ads within its related questions.The company, founded by AI researchers from Meta and OpenAI, aims to remain ad-free but always planned for advertising revenue.
As video investment increases, mobile in-game video ads are on the riseMobile games present a growing opportunity for video advertising due to the less cluttered environment and the native, non-intrusive nature of the ads.