"The partnership integrates Thrad's advertising stack into DeepAI's global consumer application, allowing brands to reach users as they chat with AI. DeepAI is one of the world's most visited destinations for AI, used by millions daily. Thrad therefore allows brands to provide value at the exact moment a user is seeking a solution chatting to AI. This model ensures that advertising serves as a helpful extension of the AI tool rather than an interruption in a zero click era."
"The partnership grants Thrad global access to DeepAI's high-traffic ecosystem. Key features of the technical integration include: * Global deployment: Immediate delivery of native ads across DeepAI's web and digital properties, reaching millions of active users. * Open bidding infrastructure: Thrad's SSP enables third-party demand sources and programmatic bidders to compete for DeepAI's unique conversational and utility-based inventory."
""DeepAI is one of the most innovative platforms for democratising AI," says Andrea F. Tortella, CEO of Thrad. "We are excited to help DeepAI scale their global footprint while giving brands a direct line to the world's most engaged AI users.""
Thrad and DeepAI established a global strategic partnership to integrate Thrad's advertising stack into DeepAI's consumer-facing AI platform. The integration enables native ad delivery across DeepAI's web and digital properties, reaching millions of daily users while allowing brands to present solutions contextually during AI chats. Thrad's SSP opens DeepAI's conversational and utility-based inventory to third-party demand sources and programmatic bidders through open bidding. The arrangement gives Thrad global access to DeepAI's high-traffic ecosystem and positions advertising as a helpful extension of AI interactions rather than an interruption, aiming to create value at the precise moment users seek solutions.
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