Snap's focus on AR and a new operating system could diversify its business model and expand advertising opportunities, according to CEO Evan Spiegel. He expressed optimism about extending branding experiences through their Spectacles AR glasses.
Despite the potential of AR advertising, there remains a significant barrier; initial costs were too high for brands at $500,000, making it an inaccessible option for many.
Even with a cheaper tier of $50 for a 10-second ad, the overall costs for creating AR ads remain prohibitive, hindering broader adoption among advertisers.
Evan Spiegel acknowledges that for AR to reach its advertising potential, Snap must make the technology more accessible to marketers, similar to how it engages its users.
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