As Evan Spiegel highlighted, Snap's focus on AR and a dedicated operating system could open new avenues for advertising, benefiting brand experiences through tools like Spectacles.
Spiegel's ambitions for AR advertising have been hampered by high costs that deter brands, with a $500,000 minimum ad investment posing a significant barrier.
Despite lowering entry costs for AR ads to $50, the ongoing substantial production expenses for these ads remain a hurdle for potential advertisers.
Spiegel acknowledged the challenge in attracting ad dollars from smaller businesses, indicating a need for Snap to enhance accessibility to its AR advertising technology.
Collection
[
|
...
]